The course is an introduction to the entire media programming process, with a special focus on the institutional structures and constraints that shape the content of electronic media. We will consider a variety of historical, technological, cultural, legal, political, economic, ethical, and other factors which influence programming, especially in terms of how they are playing out on the currently unfolding media scene. We will explore dynamic interactions among communications institutions and industries, new technologies, and governmental and other regulatory bodies, all in terms of their impact on the production, distribution, and consumption of electronic media content.